Our Story
A Century of Exceptional Hospitality
Est. 1924
Where Every Guest Becomes a Guest of Honour
Velora was born from a single conviction: that great hospitality is not about opulence for its own sake, but about making each guest feel singular. Seen. Cared for. At home in a way their own home cannot offer.
In 1924, architect Édouard Lemaire commissioned what he called “a house for the world” — a building that would welcome artists, diplomats, and dreamers with equal warmth. That spirit guides us still.
Today, under the stewardship of the third generation of the Lemaire family, Velora has earned recognition as one of the finest hotels in the world — without ever losing the intimacy of that original vision.
Our Philosophy
Four Pillars of Velora
Heritage
Founded in 1924, Velora has hosted royalty, artists, and world leaders. A century of hospitality lives in every stone.
Craft
Every piece of furniture, every fabric, every scent was chosen with intention. Beauty is not accidental here — it is designed.
Service
Our team trains for two years before they touch a guest interaction. Excellence is a standard, not an aspiration.
Provenance
We work with 60 local suppliers. Every meal, every flower arrangement, every bath amenity has a traceable origin story.
100+
Years of hospitality
214
Rooms & suites
2
Michelin stars
60+
Local suppliers
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Your stay awaits
Every reservation at Velora is the beginning of something extraordinary. Let our concierge team craft an experience tailored entirely to you.